Principles of marketing 5th edition kotler

Download instructor resources. Alternative formats. Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. The new edition of Principles of Marketing has been thoroughly revised to include new marketing concepts.

New features include;. Chapter 1 Marketing now. Chapter 15 Communicating customer value: integrated marketing communications strategy. Pearson offers special pricing when you package your text with other student resources.

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This title is out of print. Principles of Marketing. If you're an educator Request a copy Buy this product Download instructor resources Alternative formats. Overview Features Contents Formats Overview. Description Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

Philip Kotler is one of the fathers of modern marketing, recently voted 3rd most influential business thinker FT poll If you own this book, you can mail it to our address below.

Borrow Listen. Want to Read. Download for print-disabled. Check nearby libraries Library. Share this book Facebook. November 11, History. An edition of Principles of marketing Written in English — pages. Principles of Marketing Jun 02, , Pearson. Not in Library. Libraries near you: WorldCat. Principles of Marketing Jan 09, , Pearson. Principles of marketing , prentice hall. Principles of marketing , Prentice Hall. Principles of marketing , pearson.

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